Digital Marketing Leader – Prep Technology Joint Stock Company

Company Profile

 Prep is a global EdTech startup with offices in Silicon Valley, Singapore, Vietnam, Thailand, and now we are expanding to Indonesia. Named Edtech Asia’s “ Most Innovative Potential application of AI in Education” (2023) and a Global EdTech Awards Finalist by Bett (2024), Prep has supported hundreds of thousands of learners in reaching their goals with our award-winning AI-powered language learning and test preparation platform that delivers more than 90% score prediction accuracy, personalized learning paths, thousands of interactive lessons, and over 1000 real-time mock tests.

 

Job Description

1.  Performance Marketing

Plan, execute, and optimize Google Ads, Meta Ads, and TikTok Ads
A/B test creatives, copy, and audience segments to improve ROAS
Monitor daily campaign performance and make real-time adjustments

 

2. SEO and Organic Traffic

Conduct keyword research tailored to the Indonesian audience
Collaborate with content team to publish optimized blogs and landing pages
Implement on-page SEO strategies, track rankings, and drive improvements

3. Manage End-to-End Digital Funnels

Build and manage marketing campaigns using CRM tools
Set up automated flows for trial users, drop-off reminders, and upsells
Monitor lead behavior and conversion rates through the funnel

4. Analytics and Optimization

Track key marketing KPIs
Prepare performance reports
Recommend and execute optimizations based on data insights

 

Job Requirement

1. Experiences

At least 2 years of experience in digital marketing
Solid knowledge of Google Ads, Meta Ads, and Tiktok Ads (setup, optimization,
retargeting)
Understanding of core SEO principles and tools
Proficient with tools such as Google Analytics, Meta Business Suite, UTM
tracking, etc.
Familiar with email marketing, A/B testing, or marketing automation

2. Skills
Able to communicate in English (preferably proven by a score of an official English Proficiency Test, such as TOEIC, minimum CEFR Level C1)
Eager to learn, critical thinker, and results-driven

 

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